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Description

Designing Gamification (Level 1) is the only online course accredited by the to deliver Engagement Expert Certification at the introductory level. Once completed, you can request your certification and display it on your online profile, resume or website.
In this course, you'll learn the basics of gamification and engagement science, and how this powerful new design trend will affect your business from a practical, non-academic perspective. Whether you're in Marketing, HR, Operations, Product Development or Strategy, you can use the principles of Gamification and Engagement Science to transform your relationships with customers and employees. The course is taught by Gabe Zichermann - the world's foremost expert on gamification and engagement science, author of three books, chair of GSummit and Editor in Chief.
Complete this course and you'll understand:
What gamification is and isn't
The foundations of the discipline
How gamification will transform your industry
The canonical types of gamification
An intro to key engagement science
Relevant Examples across industries and design types
And as a bonus, you'll hear specially curated experts deliver relevant, supporting lectures from the blockbuster archive .
Who this course is for:
Human Resources and Human Capital Professionals
Product Managers and Product Marketers
Marketing Strategists, CMOs
Heads of Technology/CIO/CTO
Startup Founders
UI/UX Experts

What you'll learn

Understand the basics of gamification

Learn how engagement science will transform your organization

Begin to form a vision for how gamification can be used in your organization

Grasp the foundational science and research behind gamification

Decipher examples and cases that will steer your approach

Earn your certification

Requirements

  • You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
  • No previous design experience is needed.
  • No previous Adobe XD skills are needed.

Course Content

27 sections • 95 lectures
Expand All Sections
1-Why You Need Gamification - An Introduction
6
1.1-Introduction to Gamification
1.2-Your Instructor
1.3-Bonus: Fun is the Future
1.4-The Basics of Gamification
1.5-Join the Discussion Group
1.6-EXCLUSIVE: Get a FREE Copy of Gamification by Design
2-The Science of Engagement
5
2.1-The Science of Engagement
2.2-Bonus: Michael Wu - The Science of Gamification
2.3-Bonus: Andrea Kuszewski - Cognitive Enhancement & Gamification
2.4-Bonus: Csikszentmihalyi on Flow
2.5-The Science of Engagement
3-Gamification in Action: Key Examples and Models
13
3.1-Gamification Examples - Marketing
3.2-Bonus: Susan Bonds & The Dark Knight
3.3-Gamification Examples - HR & Enterprise
3.4-Bonus: JP Rangaswami & The Future Enterprise
3.5-Gamification Examples - Startups & Product
3.6-Bonus: Dan Porter on Draw Something
3.7-Bonus: Klout's Chris Makarsky on Influence
3.8-Gamification Examples - Social Change, Social Good
3.9-Bonus: Kevin Richardson - Speed Camera Lottery
3.10-Bonus: Sam Skey - Recyclebank Games for Good
3.11-Bonus: Jane McGonigal at GSummit
3.12-Deepening your Understanding of Examples
3.13-Understanding Gamification Examples
4-How Gamification Differs
4
4.1-Differences from Other Game Types
4.2-How gamification differs by age, geography and gender
4.3-Reflect: Age, Gender, Geography
4.4-Gamification Differences
5-Genres of Gamification
2
5.1-Bonus Lecture: A Taxonomy of Gamification Types
5.2-Bonus Book: The Gamification Revolution Excerpt
6-Earning Your Certification
2
6.1-Earning Your Certification
6.2-Wrapping Up - Designing Gamification Level 1